Many Retailers, buyers, mass market chains go alone to China to buy toys, select, re-pack and import. Many of them told me they do all themselves so why using a trading company that will also take a margin that will hurt on the Retail price. This statement is right in 90% of the cases. This article will show when and why to use a good trading company is the right move for the remaining 10%.
Many Retailers, buyers, mass market chains go alone to China to buy toys, select, re-pack and import. Many of them told me they do all themselves so why using a trading company that will also take a margin that will hurt on the Retail price. This statement is right in 90% of the cases. This article will show when and why to use a good trading company is the right move for the remaining 10%.
After enough years in the business and hours of listening to buyers, I came to understand the situation in which buying from a trading company does help and solve a problem for buyers/retailers.
1. Big Range and variety
Must-have toys include many types of toys but those are toys that exist in every household, such as doll stroller, dolls, kitchen, dinosaur, RC, parking garage, plush, and many more so in categories of roleplay, girls, boys, electronic, preschool. Each retailer needs those must-have toys but not all of them can be found easily at the correct price.
2. Flexible MOQ
Retailers need to present a big range of toys. Within this high number of skus/products to buy, some sell more and others less, therefore buyers of retail chains do not buy same quantity for all products. For some skus, they can meet the Chinese factory high MOQ (3000, 5000 or more) and for others, they’d rather buy less (200, 500, 1000). For those items that the retailer cannot meet high MOQ, a professional and trustful trading house HELPS!
3. Good looking Packs with correct text and language
Most buyers change the packaging to fit its market, language and look attractive to their customers. Many packs I saw have wrong English or just do not look good. Buying cheap products does not mean it should not be attractive for the end user on the shelf! A professional trading company does this process to create good packs for all the products. This is a long, hard and quite expensive process a retailer is sometimes not in a position to make for the whole range.
4. Price, from SRP to FOB.
In those lines of must-have toys, the main factor is SRP. Either you reach the wanted SRP or not. This is simple math and only few trading company I know really do the math. By choosing the correct trading company to work with, you can reach lower FOB price and major retail chains buyers will be surprised their price sometimes can be beaten! It is worth a check and keep checking all the times…
So as a quick summary, if part or all of the below conditions apply to you, we would be happy to provide you with a great solution. Just give it a try!
– You are a buyer of a major chain in the toy market or baby market
– You buy mostly direct from factories in China
– You wish to buy less quantity for some items
– You are looking for a certain line/item but can’t find it at the right FOB price to reach the wanted SRP price
– You want to concentrate on selecting products and less in designing packs, re-writing to correct English or getting safety certifications.
Contact us now and we are always happy to help!
Karen Klein